Recently I am trying to use blogs to promote my business websites, I decided I should only work on wordpress based blogs, so far we all agree that WordPress is wonderful for automated posting, managing and much more, with the fact that its licensed under GPL make the WordPress the most favored blogging kit around the globe.
Then I found out that I probably should build blogs myself, afterwards I can use the already built blogs to promote whatever I want, and I think its not a patentable idea, there are a lot of blog networks out there doing just that, the thing is that I don’t control those blogs, and I have no way to post to those blogs, its easy to understand that the price on those networks won’t be cheap.
Its quite difficult to manage more than a few blogs manually, if you don’t like garbage on your blogs, the real content writing is time and money consuming, a successful blog needs a lot of hard work. I’ve seen quite a few real world examples, let’s examine this one, Cargo Tie Down, it’s name is pretty cute, the content on the site is not bad, since this is not a themed blog, you’ll find all kinds of different posts there. Here is another one, How To Install Tire Chain, this blog has a theme, all posts are following the same theme, and ranks well for quite a few keywords. I can show you a lot more sites, but I think you understand the basics now. One more important point, in your little net you should have some loose blogs, put some random content on those blogs occasionally, take one blog as example, Cargo Control, doing this right you will have a natural blogging networks.
If you have a few established blogs already, you can try to build a few more, then use the established blogs to promote the new ones, this way you get your little blog network rolling. It sounds pretty simple, but the real stuff will be more complicated, follow the white hat tricks and ethic codes of online conduct you will be fine.